Burberry
Article by jekky
(1173, ‘History br Early years 19th century br Burberry was founded in 1856 when 21 year old Thomas Burberry a former draper s apprentice opened his own store in Basingstoke Hampshire England By 1870 the business had established itself by focusing on the development of outdoors attire In 1880 Burberry invented gabardine a hardwearing water resistant yet breathable fabric in which the yarn is waterproofed before weaving The Gabardine was patented in 1888 Burberry was the original name but then the company soon switched to using the name Burberrys after many customers from around the world began calling it Burberrys of London This name is still visible on many older Burberry products br 1908 Burberry s advertisement br In 1891 Burberry opened a shop in the Haymarket London which still exists and until recently was the site of Burberry corporate headquarters Now the headquarters are at Horseferry House just behind Houses of Parliament Westminster London br 20th century br In 1901 the Burberry Equestrian Knight Logo was developed containing the Latin word Prorsum meaning forwards and registered as a trademark In 1911 they became the outfitters for Roald Amundsen the first man to reach the South Pole and Ernest Shackleton who led a 1914 expedition to cross Antarctica A Burberry gabardine jacket was worn by George Mallory on his ill fated attempt on Mount Everest in 1924 br In 1914 Burberry was commissioned by the War Office to adapt its officer s coat to suit the conditions of contemporary warfare resulting in the trench coat After the war the trench coat became popular with civilians The iconic Burberry check was created in the 1920s and used as a lining in its trench coats br Burberry also specially designed aviation garments A E Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry br Recent history br Burberry was an independent company until 1955 when it was taken over by Great Universal Stores GUS Burberry Group plc was initially floated on the London Stock Exchange in July 2002 GUS divested its remaining interest in Burberry in December 2005 br In 2006 Rose Marie Bravo who as Chief Executive had led Burberry to mass market success retired She was replaced by current CEO Angela Ahrendts br Operations br To complement the Burberry USA online store Burberry launched their transactional store in UK in October 2006 and in March 2007 extended order fulfilment across selected European countries In November 2007 fulfilment was again extended to the whole of the EU Both sites offer the latest new arrivals and classic pieces br Burberry store red brick building in the Dupont Circle neighborhood of Washington D C br The Burberry Check br A ladies Burberry handbag in the company s trademarked check pattern br The black tan and red pattern known as haymarket check or the Burberry classic check was first used as a lining for the Burberry trenchcoat in 1924 It was not until 1967 that the Burberry Check now a registered trademark was widely used on its own for items including umbrellas scarves and luggage The Novacheck was introduced for the younger market later altered by making it more exploded bigger and slanted in a diamond or mitre pattern Christopher Bailey debuted the Housecheck a more exploded version of the Novacheck during the runway show of S S 06 br UK image problems and revitalisation br A cartoon of a stereotypical chav wearing a burberry cap br During the 1970s the brand became popular with the British football casual cult leading to it to being associated with chavs hooligans and members of football firms by the 1990s br However the brand has attempted to rebrand itself with advertisements in GQ Esquire Vogue Tatler and Harper s Bazaar The brand is well known for using British talent in its advertising including models Kate Moss Agyness Deyn and Lily Donaldson singer George Craig and actress Emma Watson who was named the face of Burberry s 2009 Fall Winter campaign The actress Fall Winter campaign was so successful that she was also the face of the 2010 Spring Summer campaign br References br a b c d e f g Burberry History br Englefield James 1908 Dry fly Fishing for Trout and Grayling by Red Quill London Horace Cox endpieces 160 br Burberry IPO gets away amid market turmoil br GUS shareholders to receive Burberry cheque br Bravo quits Burberry br Shop on line br br br br http stylenews peoplestylewatch com 2010 01 05 emma watsons spring summer 2010 burberry ads revealed br External links br Wikimedia Commons has media related to Burberry br Burberry Web Site br Burberry news and facts FashionUnited br v 160 160 d 160 160 e br Selected Royal Warrant holders of the British Royal Family br By Appointment to br HM The Queen br Abels Moving Services 160 Angostura Limited 160 AkzoNobel 160 Atco 160 Autoglym 160 Bendicks 160 Bentley 160 Bollinger 160 Britvic 160 BT 160 Burberry 160 Cadbury 160 Carphone Warehouse 160 Carr s 160 Castrol 160 Charbonnel et Walker 160 Cornelia James 160 DHL Express 160 Dollond amp Aitchison 160 Ede and Ravenscroft 160 Ford Motor Company 160 Frank Smythson 160 Gieves amp Hawkes 160 H P Bulmer 160 J Barbour and Sons 160 James Purdey and Sons 160 Jaguar Cars 160 John Lewis 160 John Lewis Reading 160 John Lobb 160 Jones Yarrell amp Co 160 Schweppes 160 Launer London Ltd 160 Land Rover 160 MG Rover 160 Mappin and Webb 160 Martini amp Rossi 160 Mr Steeds 160 Nestl 160 Roger Pope and Partners 160 Roberts Radio 160 Ryvita 160 Scottish amp Newcastle 160 Spode 160 Steinway amp Sons 160 Tanqueray 160 Twinings 160 Waitrose 160 Weetabix 160 William Drake 160 Windsorian Coach 160 Worcestershire Medal Service 160 Vauxhall Motors br By Appointment to br HRH The Duke of Edinburgh br Dollond amp Aitchison 160 Ede and Ravenscroft 160 Frank Smythson 160 Gieves amp Hawkes 160 Hatchards 160 Holland amp Holland 160 James Purdey and Sons 160 John Lobb 160 Land Rover 160 Lyle amp Scott 160 Penhaligon s 160 Truefitt amp Hill br By Appointment to br HRH The Prince of Wales br Aston Martin 160 Atco 160 Autoglym 160 Bentley 160 Burberry 160 Crabtree amp Evelyn 160 Ede and Ravenscroft 160 Ford Motor Company 160 Frank Smythson 160 Gieves amp Hawkes 160 Holland amp Holland 160 Jaguar Cars 160 James Purdey and Sons 160 John Lobb 160 Land Rover 160 Laphroaig 160 Linn Products 160 MG Rover 160 Penhaligon s 160 Peter Jones 160 Ritz Hotel 160 Roberts Radio 160 Shepherd Neame 160 Turnbull amp Asser 160 Twinings 160 Vauxhall 160 Weetabix 160 Winsor amp Newton br v 160 160 d 160 160 e br FTSE 100 companies of the United Kingdom br As of 8 February 2010 br 3i 160 Admiral Group 160 Aggreko 160 Alliance Trust 160 AMEC 160 Anglo American 160 Antofagasta 160 ARM Holdings 160 Associated British Foods 160 AstraZeneca 160 Autonomy Corporation 160 Aviva 160 BAE Systems 160 BG Group 160 BHP Billiton 160 BP 160 BT Group 160 Barclays 160 British Airways 160 British American Tobacco 160 British Land Company 160 British Sky Broadcasting 160 Bunzl 160 Burberry Group 160 Cable amp Wireless 160 Cairn Energy 160 Capita Group 160 Carnival 160 Centrica 160 Cobham 160 Compass Group 160 Diageo 160 Eurasian Natural Resources Corporation 160 Experian 160 Fresnillo 160 G4S 160 GlaxoSmithKline 160 HSBC 160 Hammerson 160 Home Retail Group 160 ICAP 160 Imperial Tobacco 160 Inmarsat 160 InterContinental Hotels Group 160 International Power 160 Intertek Group 160 Invensys 160 Johnson Matthey 160 Kazakhmys 160 Kingfisher 160 Land Securities Group 160 Legal amp General 160 Liberty International 160 Lloyds Banking Group 160 London Stock Exchange Group 160 Lonmin 160 Man Group 160 Marks amp Spencer 160 Wm Morrison Supermarkets 160 National Grid 160 Next 160 Old Mutual 160 Pearson 160 Petrofac 160 Prudential 160 RSA Insurance Group 160 Randgold Resources 160 Reckitt Benckiser 160 Reed Elsevier 160 Resolution 160 Rexam 160 Rio Tinto Group 160 Rolls Royce Group 160 Royal Bank of Scotland Group 160 Royal Dutch Shell 160 SABMiller 160 Sage Group 160 J Sainsbury 160 Schroders 160 Scottish and Southern Energy 160 SEGRO 160 Serco Group 160 Severn Trent 160 Shire 160 Smith amp Nephew 160 Smiths Group 160 Standard Chartered Bank 160 Standard Life 160 Tesco 160 Thomas Cook Group 160 TUI Travel 160 Tullow Oil 160 Unilever 160 United Utilities 160 Vedanta Resources 160 Vodafone 160 WPP Group 160 Whitbread 160 Wolseley 160 Xstrata br Categories Companies listed on the London Stock Exchange Royal Warrant Holders Clothing companies of the United Kingdom Retail companies of the United Kingdom Companies established in 1856 Youth culture in the United Kingdom British brands High fashion brands Luxury brands Clothing brands of the United Kingdom’)
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